Integrated into CRM and staff databases, a system to create newsletter content and distribution to target audiences.
The email newsletters were designed to pass college news and information to a number of different groups. 'C-Link' was sent to all College staff, whilst the 'StudentLink' email was sent to current and prospective College students.
The process of creating the newsletters was integrated into the CRM system, and used contact details and marketing preference records to ensure the correct readership was reached.
The process of creating the newsletters was integrated into the CRM system, and used contact details and marketing preference records to ensure the correct readership was reached.
Tech Stack & Software
- HTML
- CSS
- Bootstrap
- JavaScript
- VBScript
- Classic ASP
- Adobe Dreamweaver
- Adobe Fireworks
- OracleSQL
- Toad for Oracle